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Campaign Management

Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Salesforce.com Integrates with Google Apps


Salesforce.com has added a toolkit to its Force.com platform today that allows its partners and developers to access Google’s Application Programming Interfaces (APIs). The toolkit, which lets programmers connect their applications or data into...

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The Forces of Long Tail Software and Services


Chris Anderson's book on "the business of selling more of less" has enlightened people's thinking about current market economics where modern day technology and the Internet has enabled long tail ecommerce to flourish. For this blog post, I...

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